Going according to the Google say, then t is always better if genuine and positive contents are published for Online reputation management. Also, it supports the brands and a parasite hosting tactic can be helpful in taking the clients’ profiles to the top. There are certain parasite hosts that are considered good for ORM such as Facebook, YouTube, Twitter, LinkedIn, Tumblr, Quora, Google+ etc. These are bound to vary with the type of sector, brand, country and niche. It is better that one uses tool like HootSuite to retain and supervise the different social media accounts for different brands.
And as an add on you need to optimize your own site for contents. You must first of all focus to create and optimize it and attend to an ORM problem there. Now, what does that mean? Well, for this you need to do is construct matter on Brand name and top products, category and Google suggest phrases so that the people can get all the positive things about the company and other services. Promote the already existent content on the site.