Using Instagram ads on your site allows you to connect with customers across multiple channels and increase cross-channel engagement. Using Instagram photos allows you the opportunity to connect with customers where they are, while also taking advantage of the far higher Instagram engagement rate.
Attract engaged traffic
Another benefit of using Instagram pictures is that traffic that comes from these photos is super-engaged. Instagram helps you engage with your audience on the social platform, increasing the chance that you can bring customers back for repeat purchases. If someone buys from you and then follows you on Instagram, they’re likely to see your brand on a regular basis and purchase from you again.
Instagram Photos Build Trust
Oftentimes, Instagram photos are created by customers and curated by brands. These customer-created Instagram pic’s convert because they build customer trust in potential shoppers’ online shopping experience. In general, content from past buyers influences shoppers’ purchase decisions. But the combined effect of visual content outweighs text alone.
Build An Audience That Will Stay Connected With Your Brand
On Instagram, you can build your followers organically. This allows for a very natural relationship to occur between your brand and your followers from the start as opposed to forcing the connection with paid ads